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The Best for Belly and Baby

The Forty Weeks Lending Closet is THE place to find all that is fresh, exciting and happening in the world of maternity and juevenile fashion, personal care, gift, gear and more! We are connected and want to help you to stay in the know. Take a look below or visit us in our downtown New York showroom where the lines come to life. You can count on us to have all the latest in this ever-changing and lively category. Click below to take a peek at just some of the styles we have hanging in our Closet.

Bellybar
Bravado! Designs
Bumble Bags
Oopa Baby
The Baby Jogger Company
Soho Parenting
baby daze

Bravado! Designs



It all began with a great idea.

Our first prototype bra was worn for 48 hours straight and boasted leopard print spandex! Finally...a nursing bra that didn't look like something your grandmother wore!

Alas, a great product does not a company make. We realized that early success would depend on getting the word out to midwives, childbirth educators and lactation consultants that there was a new nursing bra to rave about - comfortable, stylish and affordable. Their response was overwhelmingly positive.

And voil??Bravado! Designs was born as a home-based business in 1992, the brainchild of two young mothers. Our first bra was launched in 3 sizes and 2 colours. In a short time we outgrew the house and now we offer our Original Nursing Bra in 12 sizes and 6 colours, a Supreme Nursing Bra for fuller-breasted women, a Lifestyle Microfiber Nursing Bra to take you from work to home to play, fabulous underwear and a revolutionary breast pad! Today, Bravado bras are worn and loved by moms worldwide, including celebrity moms like Sarah Jessica Parker, Jennifer Garner and Britney Spears.

We wouldn't be where we are today without you - our customer. We continue to value, need and depend on your questions, suggestions and feedback.

It has been quite a journey and the trip has only just begun ... Bravado! hopes you enjoy all we have to offer.
The Exquisite Nursing Bra and Boy Short The Exquisite Nursing Bra and Boy Short

With captivating style, luxurious European lace and exceptional design, the Exquisite Nursing Bra beautifully combines fashion and function. This unique bra features thoughtful details like cups that comfortably stretch to fit your changing shape, lace that isn’t scratchy, a unique and nickel-free gold clip, and exclusive Bravado! CottonFlexTM fabric against your skin inside the cups. All this, with outstanding support and shape. You’ll feel stunning – just knowing you’re wearing it!
The Body Silk Seamless Nursing Bra The Body Silk Seamless Nursing Bra

The Body Silk Seamless Nursing Bra was designed to melt onto your body, and give you comfort unlike any you’ve experienced from a bra before - nursing or not! This molded foam cup bra offers a seamless silhouette, lovely shape and great support. And because the foam cups are removable, you have the option of a thicker cup lining when she needs it.
The Lifestyle Microfiber Nursing Bra The Lifestyle Microfiber Nursing Bra

Once a breastfeeding routine is established and mom has adjusted to the "new normal", she can count on The Lifestyle Microfiber Nursing Bra to take her from work, to home, to play.



This bra combines a revolutionary design that couples the silky smoothness of microfiber on the outside, with soft Bravado CottonFlexTM fabric in the cup lining. The result is a bra that offers truly amazing shape, support and seamlessness, without compromising comfort and breathability. These are critical elements as mom is going out more, and perhaps going back to work; since she still needs a bra which fulfills her breastfeeding and pumping needs, but also provides the appearance and feel of her pre-pregnancy bras. All of that, and beautiful style too!



The Lifestyle Microfiber Nursing Bra is available in sizes 32 B-E, 34 A-E, 36 B-E, 38 B-E, and 40 B-D; in white, black, butterscotch, and hot pink.
The Essential Nursing Bra Tank The Essential Nursing Bra Tank

With stunning style and a full bra inside, The Essential Nursing Bra Tank was designed to make moms feel fabulous - inside and out! It's stylish enough to wear with great accessories, a jacket or blazer when going out, yet comfy enough to wear hanging around inside. It can even be worn during pregnancy because the fabric of the garment and the bra inside comfortably stretch, while retaining their shape after washing: making it an ideal maternity and post-partum garment as well.



The Essential Nursing Bra Tank is available in sizes 34B/C, 34D/E, 36B/C, 36D/E, 38B/C, 38D/E and 40D/E; in white, black, chocolate, sky blue, and NEW sunset splash.

NOW AVAILABLE IN BAMBOO!
The Original Nursing Bra The Original Nursing Bra

Perfect for the first few months of breastfeeding, The Original Nursing Bra offers comfort, support, and ease of use while establishing the breastfeeding routine. Moms consider this bra indispensable; the basic item in their breastfeeding wardrobe.



As well, at this preliminary stage, breasts can and do change sizes over the course of a day, and moms need a bra which will comfortably change with them. Through Bravado's Basic, Plus, and Double Plus sizing system, the same size bra will accommodate several cup and rib band sizes, thereby ensuring perfect comfort to support mom's changing shape. The Original Nursing Bra fits bra sizes from 32B to 46G, and is available in available in white, black, blush, butterscotch, sky blue, leopard (for the adventurous!), and new butterfly blush (shown).
The Supreme Nursing Bra The Supreme Nursing Bra

Much like The Lifestyle Microfiber Nursing Bra, The Supreme Nursing Bra was designed to fulfill a mom's needs as she transitions into her established new life with a baby. The Supreme Nursing Bra was developed for the specific and unique needs of the fuller-breasted woman, to ensure she doesn't have to compromise comfort and support for beautiful style.



The Supreme Nursing Bra is available in sizes 34 E-H, 36 E-H, 38 E-H, 40 E-H, 42 E-H, 44 E-H and 46 E-H; in white, black and butterscotch colours.
The Original Underwear The Original Underwear

Bravado! Designs? line of underwear was created as complimentary products to our bras. Super-soft and ultra comfortable, they have excellent stretch, no uncomfortable seams or elastic, and stay put all day long. All underwear is a 90% cotton, 10% spandex jersey knit fabric. Available in brief, bikini or thong - for those feeling a little cheeky.



Designed with comfort, style and a sense of fun in mind; the Bravado! family of products have been created to specifically address a woman's needs in all stages of her pregnancy and breastfeeding experience.



Through our products, we strive to bolster and enhance a mother's self-image during this triumphant, yet sometimes challenging period in her life; by offering a full range of relevant options for all her changing needs.



(bra shown: The Lifestyle Microfiber Nursing Bra)
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